After the successful first edition of FIRA USA in Fresno last year, 2,000 participants and agriculture leaders will gather at the Salinas Sports Complex from September 19-21 for the greatest event on ag robotic solutions in action – with in-field demos.

The official agenda of panel discussions is already promising: Grimmway Farms, Duda Fresh, D’Arrigo Brothers and Taylor Farms for the production side and John Deere, GUSS, Naïo Technologies, Bluewhite from the industry side. Safety, market, investors and tech experts will also join the discussions.

2023 Official Agenda and Ag Robots experts

FIRA USA is delighted to welcome on stage: CDFA Secretary Karen Ross, California State Senator John Laird and UC Agriculture and Natural Resources VP Glenda Humiston.

High-profile panel discussions and speakers on the latest developments in robotics will also be a key feature of FIRA USA 2023, with a range of panelists who will share their unique perspectives on agricultural robotics.

Check out the full agenda on

The largest in-field demo zone for robots in the U.S.

From weed control to picking and harvesting robots, FIRA USA will be the place to get the latest advances in terms of automation for farming. With over 20 demos and 35 robots on display, manufacturers from all around the world will showcase their solutions to tackle the labor and environmental challenges faced by farmers today.

When: September 19-21, 2023
Where: Salinas Sports Complex
Register here:

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