Oh la la! The French brand Ba&sh opens a pop-up in April in San Francisco, offering customers a unique shopping experience to discover the brand’s latest collections.

The pop-up features the Beach capsule and Bridal capsule collections, which are the brand’s latest creations. This summer ba&sh is whisking you off to sunny shores with its new capsule beach collection La Isla. Now boarding for the island of our dreams – picture a mix of Copacabana and Ipanema, but with a wilder side. While the inspiration behind this first edition might be Brazil, ba&sh is committed to taking you to a different destination every summer.

The return of sunny days also sounds the return of weddings! So SAY YES to the “Bridal capsule collection” created for festive events and good times. It offers elegant, sophisticated and refined outfits for weddings and other festive events: white wedding dresses, white evening wear, formal dresses, white women’s suits, heeled sandals and leather mini-bags…

The Bridal Capsule is for all brides-to- be and bridesmaids to find the wedding outfit that makes them feel most like themselves – whether that be a dress, skirt, or pair of trousers.In true ba&sh fashion, the capsule is a curated collection of elegant, Parisian, minimalist pieces to carry you through all your big moments – the bachelorette party before, the wedding day itself, and the post-celebrations to follow.

ba&sh San Francisco

The all-white ready-to-wear pieces perfectly mix & match to create looks for every bridal moment. Even better, the elegant staples from the Bridal Capsule combine harmoniously with the upcoming Beach Capsule. Integrate the two capsules and there’s your dream wardrobe for your tropical honeymoon destination or summer beach vacation!


La Isla capsule collection, the Beach Capsule, premiering at the San Francisco Pop-Up  is a real explosion of colour. There’s no doubt about it – it’s summer through and through. The styles are pleated, wrapped or knotted, and the fabrics are light. Whether you’re sunbathing, strolling, swimming or finding love in the sun, this year is all about the beach holiday, and ba&sh has created outfits that are versatile and easy to wear


Ba&sh is a women’s clothing brand founded by two women, Barbara & Sharon, with the aim of empowering women. The company is committed to building a more tolerant and inclusive society, while supporting women. Ba&sh is proud of its female heritage, and the majority of its employees are women, with 88% of the company being women, 73% of the executive committee being froment, and 85% of management employees being women.

A brand truly created by women for women.

A truly global brand, ba&sh is present in more than 400 stores around the world, the Ba&sh style remains essentially Parisian, bringing together an expression of freedom with ease, joy and elegance.

ba&sh popup San Francisco

There’s something for everyone. The San Fran pop-up will also showcase the latest pieces from the spring collection – printed dresses, Parisian girl essentials and chic transitional pieces to carry the modern woman from day to night.

With the opening of this pop-up  Ba&sh continues to wow customers in San Francisco with its unique designs and vision to celebrate the individuality and elegance of all women, always with that Parisian “je ne sais quoi” touch.


Dates: April 1-30
Hours: Sunday -Thursday 10am to 6pm / Friday 7 Saturday 10am to 7pm
Address : 3600 Sacramento Street, San Francisco

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