Everything you need to know about the critical changes applicable to U.S. vendors from July 1st, 2021

Adopted at the European level in 2017, the new e-commerce rules profoundly transform and modernize the regime applicable to cross-border online commerce. The existing rules have become obsolete in the face of the increasing digitalization of exchanges between sellers and consumers. Initially scheduled for January 1, 2021, its application has since been postponed to July 1, 2021.

The new rules not only relate to intra-EU e-commerce but also to sales from non-EU vendors to EU based customers (BtoC). U.S. vendors may consequently be required to register for VAT purposes in the EU, pay import VAT & duties and/or charge local VAT to their customers. The new rules also concern sales made through or thanks to online market places.

There are critical business decisions to be made in relation to:

  • The new requirements for U.S. vendors
  • The choice of the country/countries where they want to import goods manufactured outside the EU
  • The best option between the various new regimes created

Renaud Roquebert – Lawyer, Managing Partner of LightHouse LHLF, Paris – Lyon – San Francisco.

Renaud has been a specialist in international taxation for over 25 years. Before creating LightHouse LHLF, Renaud was part of the team at PriceWaterhouseCoopers (PwC) in France. He also joined PwC in Luxembourg, Belgium, and the United States (where he has lived and worked several times for a number of years, in the San Francisco Bay Area). He assists its clients in solving a wide range of tax and organizational strategy issues. In addition, Renaud regularly advises boards of directors on development issues.

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